Digital Marketing Manager

Location: London, UK (Hybrid, 2 days a week in office)

About the role

TM Forum is the global industry member alliance for telco and tech companies with over 800 communication service providers, vendors, hyperscalers, consultancies and system integrators, including the world’s top ten CSPs and top three hyperscalers.

The TM Forum marketing team set the brand strategy, create and deliver our go-to-market, support lines of business and events, and drive member value through engaging campaigns and communications.

We’re looking for a savvy Digital Marketing manager who is proactive, engaged and passionate about all things digital. We’re amid a digital transformation journey, with loads of opportunity for a new team member to make a big impact.

What you’ll do:

• Own the digital marketing strategy across our corporate website and microsites.
• Work with our Data & Digital Experience (DTDX) team to develop, articulate and embed marketing requirements into the TM Forum digital strategy.
• Partner and collaborate with internal and external stakeholders including product marketing, membership marketing, sales and third-party suppliers to create a high-quality online experience that delivers results.
• Governance of content management strategy, making sure we’re using appropriate taxonomy, meta data and tags.
• Ownership of search engine optimisation strategy, as well as providing guidance to business content creators.
• Collaborate with content creators and designers to ensure a seamless user experience and high conversion rates.
• Experiment and innovate with a focus on optimisation.
• Work with the DTDX team to provide analytics, insights and reporting back into the marketing team and to our internal stakeholders.
• Manage website updates on behalf of the marketing team.
• Write insightful and accurate content that speaks to potential and current members, partners and sponsors.

What you’ll need to succeed:

• Minimum 5 years' experience in a digital marketing role ideally within a B2B / tech landscape.
• Experience creating and delivering digital marketing strategy.
• Experience with digital marketing tools and systems with preference for marketing. automation (Marketo), Salesforce CRM, Content Management Systems, and analytics (Google Analytics).
• Growth or experiment methodology experience a plus.
• Project management experience with a proven ability to prioritise work and meet deadlines.
• Excellent collaboration and communication skills; written, verbal, presentation.
• Business-level copywriting skills.
• Design and Canva skills are a plus but not required.
• A "can-do" attitude, and collaborative approach.
• Fluent in English (other languages are very welcome!).

Why Join TM Forum?

• Be part of a forward-thinking organization shaping the future of telecommunications.
• Opportunities for professional development and advancement in a collaborative global team.
• A supportive and inclusive work environment that values creativity, innovation, and diversity.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

Diversity & Inclusion at TM Forum

TM Forum is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state, or local laws